Economy & Credit Chest

Of course in some situations it may not be practical or wise to involve everyone in the internal assessment from the start. One strategy I use is to involve different groups at different stages. You may start with key leadership and then, once you have their commitment, begin to move down the organization. As you assess various areas of the organization, you begin to involve those people in the assessment. As you do, be sure to communicate clearly the purpose and scope of the assessment to alleviate fears.

While you may not be able to involve everyone, it’s essential to communicate information about the assessment to people inside the organization. Tell them what you know, what you are doing, and why. Be as honest and open as you can. It’s a great first step in moving along the Partnership Continuum and increasing your Partnering Intelligence.

• Brand management
• What is the purpose of the brand? What values does it need to emphasise to customers?
• How can the brand be used to greatest effect?
• Is sufficient attention given to building and publicising the brand?
• Is the brand used consistently?
• Is the product in the best part of the market, or is repositioning needed?
• What is the best way to appeal to customers? How should the product be sold?
• Avoiding a head-on confrontation with the market leader is often a wise course. Is this happening, or are you in danger of waking a sleeping giant?
• Is a simple, consistent and compelling message being used to sell the product?
• Do you measure the profitability of customers?
• Are you targeting, attracting and retaining the most profitable customers?
• What plans are in place to keep customers loyal? Are they appealing to customers and difficult for  competitors to copy?